Toothpaste Update Part 2

You wouldnt believe the amount of e-mails weve been getting....."WHEN IS YOUR TOOTHPASTE GOING TO BE READY?!!!!" So, I thought Id post an update.

1. Formula--done.
2. Type of packaging--done.
3. Order ingredients--hit a brick wall.

So, the last time I posted, I was all excited because I had finally figured out the packaging. Well, now weve run in to another snag: the supply of one of our major ingredients, organic erythritol.

We wanted to be the first certified organic toothpaste on the market. Well, now its looking like its just not going to happen in the near future. Theres only one manufacturer of the main ingredient in our toothpaste, organic erythritol, and theyve discontinued it. The price of the remaining supply of organic erythritol on the market is hiked up so high, wed have to charge at least $20 for a tube of toothpaste. And then, when we run out of organic erythritol, we run out and cant make it any more.

Ive found a supplier of certified GMO-free erythritol, which is great, but it doesnt allow us to put the USDA symbol on the product. Which makes me want to cry because Ive been so excited to have this product out as USDA certified organic. What do you guys think? Will you still be excited about it if its certified GMO-free instead of organic?

So, now the next step is to make a decision---either we charge $20 a tube for the organic variety and hope that someone starts making organic erythritol soon, or go with what we know we can get (GMO-free), have a lower-priced toothpaste and a reliable supply. What do you think?

Whatever we decide, were shooting to have something ready by the end of April.